Marketing - Mastering the Process

Marketing - Mastering the Process
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Price: $59.99
Credits: 11
Prerequisite: None
Level: Overview
Model: JS76
Author: Delta Publishing
Average Rating: Not Rated
Fields of study: Marketing
Format: PDF


This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing.  Major forces impacting marketing strategy are discussed, such as consumer behavior, completion, and regulating forces. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.

Field of Study

Management

Level of Knowledge

Overview

Prerequisite

None

Advanced Preparation

None


 

Additional Contents : Complete, no additional material needed
Advance Preparation : None
Intended Participants :
Any CPA looking to maintain or enhance their professional competence

Course Declaration : Participants must complete the final examination within one year of purchase. A minimum passing grade of 70% or better is required to receive CPE
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